Street Feast is a group of five indoor and outdoor street food markets spread across London. My task was to come up with a summer campaign that gets footfall into their food markets while also letting their customers know that there are five completely different Street Feast venues.
I chose to rebrand all five of street feast venues in order to create a coherent brand, this way customers will instantly recognise a street feast venue.
I picked out an architectural part of each of the venues and used it as the basis for the geometrically shaped logos.
I have created a flexible branding system that allows Street Feast to apply the logo in multiple formats as long as the logo sticks to its geometrically shaped routes.